Great Canadian RIVERS 
History 
Ecosystem 
Culture 
Recreation 
Economy 

 
SaintJohnRiverEconomy

Florenceville: Home of a Potato Empire

A Diversified Modern Economy
While the economy of the Saint John River Valley continues to draw on the natural resources of soil, forests and fast-flowing water, and the primary industries of agriculture and tree harvesting, an ongoing diversification process has led to new sectors of food processing, value-added wood products manufacturing, and petroleum refining. In the cities of Fredericton and Saint John, small business enterprises, service industries and educational institutions such as the University of New Brunswick have become important contributors to economic life; the city of Fredericton is now the information technology capital of the province, and the largest IT centre in the Maritimes next to Halifax, Nova Scotia. Tourism is also a growing segment of the Saint John Valley economy.

At first glance, the small village of Florenceville, New Brunswick, on the banks of the Saint John River between Woodstock and Grand Falls, may seem like an unlikely location for the headquarters of one of the world's largest food processing corporations. But it was the potato fields of Florenceville, and the entrepreneurial instincts of a family descended from early 19th century Irish immigrants, that launched the empire of McCain Foods, the world's largest french-fry manufacturer.

McCain Foods was founded in 1957 by Harrison and Wallace McCain, descendants of McCains who arrived to farm in the Florenceville area in the 1820's. The original McCain processing plant, built on the Saint John River in Florenceville, continues to supply a significant percentage of the company's total frozen food production in Canada, and is the company's international headquarters. The McCain empire now extends around the globe, operating 55 production facilities on 6 continents, and employing 18,000 people. The company has expanded its product line to include many other processed foods, but frozen french-fries continue to be the foundation of its business, supplying over 30% of the world market.

Saint John River Valley potato farms are a major supplier to the Florenceville production facility. In 2001, the New Brunswick potato crop was valued at $93.4 million, more than half of the province's total crop value of $184 million.

Electric Generating Stations of the Saint John

Power generation is big business in New Brunswick, and the Saint John River is one of the industry's mainstays. The hydroelectric, coal, heavy fuel oil and nuclear generating stations of the province have a net generating capacity of 4,116 MW, allowing it to offer competitive prices and to maintain a significant power exporting industry. Hydroelectric stations on the Saint John River include:

• Grand Falls - The oldest hydro station on the Saint John, completed in 1931, with a capacity of 63 MW. The dam is situated at the top of the natural falls, with the water intake feeding a pressure tunnel that runs under the town to the powerhouse.
• Tobique Narrows - Named for one of the largest tributaries of the Upper Saint John. Completed in 1953, with a capacity of 20 MW.
Beechwood - Located 160 kilometres north of Fredericton. Built in 1956, with a capacity of 113 MW.
• Mactaquac - Largest hydroelectric generating station in New Brunswick, with a capacity of 672 MW. Built between 1968 and 1980. Located 19 kilometres up the Saint John River from Fredericton. Named for the Maliseet word meaning "big branch," for the stream that flows into the river. The dam's large headpond has become a recreational area.

Shipbuilding in Saint John


The natural assets that made the port of Saint John, New Brunswick the largest wooden shipbuilding centre in Canada during the mid 1800's (and the 4th largest in the British Empire) continue to sustain the city's modern shipbuilding industry in the 21st century. A sheltered, natural harbour with deep, unrestricted approaches that remains ice-free provides an advantageous location for the shipyard of Saint John Shipbuilding (a division of Irving Shipbuilding Incorporated).

Tall ringer cranes tower over the company's sprawling shipbuilding yard, which includes a module erection shop, steel shop with automated assembly line, blast and paint shop, pipe factory, joiner shop, assembly shop, main graving dock, tidal dock, wharf and pier. For the past 70 years, the company has designed, engineered and constructed a wide range of vessels, including offshore drilling platforms, tug boats, container ships, aluminum life boats, drill ships, coastal defence vessels, navy frigates, ice breakers, and product carriers.

Top and Bottom: The Pulp and Paper Industries of Edmunston and Saint John
Like economic bookends to the Saint John River, major pulp and paper facilities in Edmunston, in the Upper Saint John Valley, and the city of Saint John, at the river's mouth, continue to draw on the natural resources of the region's forestry sector. Nexfor Incorporated operates the Fraser Paper pulp and paperboard operation at Edmunston, (now being combined with a specialty paper operation at Madawaska), while Irving Paper Incorporated employs 400 people at its Saint John facility, with an annual newsprint and specialty paper production capacity of 320,000 tones.